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How to Make a Client-Satisfaction Survey Pay Off
This clip offers six best practices for client-satisfaction interviews and surveys. Doug Stern outlines how to get the most out of your investment–and how to really set yourself apart. This clip goes...
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Our hunger for the tangible
The more abstract the concept, the more we seem to crave the tangible. So, serpents, forbidden fruit and other such symbols help us wrap our brains around the notions of sin, obedience to the divine...
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Last in, first out
Clients often give me content that is bulleted…or lends itself to be listed that way. This usually turns into a teachable moment. If they’re attorneys (a lot of them are), they tend to be VERY linear...
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